LISA YANG is a Stockholm label dedicated to cashmere. Founded in 2014, the label offers a complete cashmere wardrobe for women, men and the home spanning a wide selection of innovative knitting techniques. The collections are crafted with acute precision and a modern perspective, drawing from the ancient cashmere tradition inherited from Inner Mongolia and the understated ease of Scandinavian design.
The role
LISA YANG is looking for a Digital Marketing Specialist to join our team in Stockholm.
This is a full-time maternity cover for 1 year with start in April 2025 at LISA YANG’s HQ in Stockholm.
In this role, you will be responsible for the Company’s digital marketing and affiliate programs.
What you will be doing
• Own the agenda for all paid search activities in the whole funnel
• Work closely with the E-commerce Manager and PR Coordinator to ensure that LISA YANG proactively meet the customer needs across multiple dimensions
• Own LISA YANG’s overall long term performance marketing strategy
• Execute tests, collect and analyze data, and identify trends and insights in order to achieve and improve ROAS & ROI through digital marketing channels
• Collect insights on campaign performance for insight sharing with the Communication and E-com teams
• Drive the innovation agenda for continued development and improvement on a smaller and larger scale
• Ensure appropriate on-site analytics for lisa-yang.com, including tagging, tracking and data management
• Define, report and analyze all relevant KPIs of current and past campaigns
• Gather, measure and report on total traffic and the efficiency of different initiatives (both paid and organic)
• Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that appear
• Together with the Communication and E-com teams initiate, drive and evaluate affiliate programs
Your profile
• Experience of working with digital marketing and affiliate programs within the fashion industry
• Hands on experience of digital marketing as well as strategic and tactical experience
• Experience of working with digital marketing in an international context
• The ability to balance brand and sales objectives while developing and managing full marketing funnels
• Strong technical and operational knowledge across several digital marketing segments, including digital advertising, SEO/SEM and experience of how these capabilities interact
• Extensive experience with website analytics tools such as Google Analytics
• Culturally aware and up to date with current trends in the Fashion industry
• Well-versed in performance marketing, conversion and online customer acquisition
• Good project management skills
• A BSc degree in Marketing or similar
• Fluency in English and Swedish
About you
It is crucial that your personality match LISA YANG values. We believe you have;
• A passion for the LISA YANG brand
• Excellent communication skills
• Driven, self-motivated and results oriented
• High level of personal drive and eagerness to work collaboratively in a team
• Able to multitask, solve issues smoothly and quickly switch focus when needed
• Competent in building and developing relationships, both internally and externally
• A growth mindset, willing to develop and open to change
How do I apply?
Send us your resumé along with an intro to job@lisa-yang.com
We welcome your application!
